By Stephen Hooper
The Velvet Underground’s groundbreaking first album, “The Velvet
Underground & Nico” is an icon, giving birth to the punk rock
revolution and countless indie bands, and the sounds and images that
emanated from the band in the sixties have become inextricably
absorbed into our popular culture. The album also sports a cover that
is iconic in its own right, designed by famed artist Andy Warhol,
featuring a sticker of a yellow banana peel that listeners could peel
off to reveal a pink banana underneath. The counter-culture of the
sixties, as embodied in the incomparable work of Warhol and the
generation of rock bands that followed the influence of the Velvet
Underground, has had such strong reverberations in our culture that we
often take for granted the extent to which it has permeated the
popular imagination despite its counter-cultural origins. The Library
of Congress even added the album to its collection in 2006 even though
its subject matter covers such gritty material as drug use,
prostitution, and sexual deviancy.
Earlier this year though, the Velvet Underground filed a suit
against the Andy Warhol Foundation for licensing the banana design on
the cover to a manufacturer of iPod and iPad cases. The basis of its
claim is twofold: that the design is a part of the public domain and
cannot be licensed, and that the band has acquired a common-law
trademark in the image. By virtue of being associated with the banana
design over the course of four decades, in promotional materials and
in the album itself, the band claims that image has acquired a
secondary meaning associated exclusively with the band. The Velvet
Underground makes this claim even though the design is as synonymous
with Warhol himself as with the band. To further complicate things,
neither party has attempted to register a copyright or trademark in
the design. It also leaves open the question of whether the design is
truly in the public domain, or whether some entity has ownership
interest in it.
This lawsuit draws into relief the issues surrounding cultural
property from the recent past and how it should be owned or
controlled. The Warhol Foundation has run into similar problems with
other artwork since it has become such a commonplace part of popular
culture, and therefore seems to have no particular ownership. Where
contemporary cultural production relies on repackaging and
recontextualizing the past, lawsuits of this kind are bound to occur
more often. This suit also illustrates the way that art that
originates as a counter-cultural statement can become absorbed into
the mainstream, and therefore the legal system that controls property
and wealth distribution. Whatever the case, the Velvet Underground,
if it pursues this lawsuit further, will have to show that despite the
fact that the banana design is in the public domain, it should control
who can license and profit from it.
Do you think the Velvet Underground has a valid claim in this case?
Who do you think the cover design belongs to?
Who should have licensing power over works that have fallen into the
public domain, and what legal policy would best serve the interests of
the public in situation concerning a counter-cultural work such as
this?
